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Contracting authorities may need to address a proactive approach to the marketplace when they believe that market interest in a particular project may be low. This may occur if a supplier believes that an existing provider is too strongly entrenched with the contracting authority or if there are simply not enough bidders to respond.
There is then a need to take a “different than normal” approach to stimulate an interest and generate a competitive market response. The contracting authority needs to approach the marketplace and the ways of doing this is through, for example:
| ● | Market sounding processes as outlined above |
| ● | Contacts with, for example: trade unions; supplier organisations such as the Chamber of Commerce & Industry; organisations such as the Cyprus Tourism Organisation; and trade bodies such as the Hotel Association and the Employers and Industrialists Federation. |
| ● | Running “selling to” events, for example workshops and conferences with the participation of suppliers |
| ● | The contracting authority website with an interactive discussion page. |
 The need to create a market is more likely to occur if:
| ● | the scale of the project is too large or too small, |
| ● | the geographical boundaries appear unrealistic, |
| ● | the project involves too many key stakeholders, |
| ● | suppliers have concerns about the associated risks/commercial viability, |
| ● | The requirements are new or specialist. |
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