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During project execution the Communication Plan is implemented so that required information is made available to the appropriate stakeholders at the appropriate times and new communication requests receive a prompt response. Following the Communication Plan ensures that all stakeholders are aware of their communication responsibilities. The more information stakeholders have regarding a project or deliverable, the less likely last minute conflicts, changes or complaints will affect the project.
 Communication is a bi-directional process used to exchange information. On the one hand the Project Manager has to provide required information to the Project Team members and appropriate stakeholders on a timely basis and on the other hand the Project Team members and the stakeholders must provide required information to the Project Manager. In this perspective, it is very important that both sides (sender & receiver) exercise good communication skills. The sender of information is responsible for making the information clear, unambiguous and complete, so that the receiver can receive it correctly and understand it properly. The receiver, in turn, is responsible for making sure that the information is received in its entirety and understood properly.
 The overall project communication can be improved by adhering to the following communication guidelines:
| ● | Base communication strategies on stakeholder needs and feedback |
| ● | Ensure that communication is shared in a timely manner |
| ● | Promote an open, honest and face-to-face communication |
| ● | Create an environment where project team members and other stakeholders can constructively exchange information and ideas |
| ● | Remember that communication is a two-way process. Listen as well as deliver the message. |
| ● | Involve senior management when appropriate |
| ● | Coordinate communication with project milestone events, activities and results |
| ● | Conduct regular reviews and assessments of the Communication Plan |
| ● | Take advantage of existing information retrieval systems, communication mechanisms, and opportunities |
Project information can be retrieved from various types of systems, such as manual filing systems, electronic databases and project management software. Information can be shared using a variety of communication mechanisms that were defined during the Planning phase and documented in the Communication Plan. These mechanisms may include project meetings, status and progress reports, hard-copy document distribution, electronic mail, etc.
 While executing the Communication Plan, the Project Manager must be aware of how information will be used by the stakeholders and whether the plan is effective. The Project Manager must be flexible and ready to modify the plan if it doesn’t work as expected or if the communication needs change, as the project progresses and information on its performance is updated.
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